Friday, April 18, 2003
Ikea has apologised after accidentally naming a child's bunk bed after an obscene German expression.
The Swedish firm didn't realise the problem until after the £110 bed went on sale across Europe.
The wooden bed is called the "Gutvik" which means "Good f***" in German. [...]
IKEA spokesman Sabine Nold, 40, said: "Yes, we do have a bed of this name that is on offer in our stores at the moment.
"It is the name of a tiny Swedish town. We did not realise that it could also be taken as something obscene."
I can just see 12 year old German boys poring over the map of Sweden and pointing to it, too. "Ho ho, ja, das ist noch ein Gutvik, nicht wahr?" "Ho ho, er hat "fick" gesagt!"