Thursday, April 10, 2003
The most ill-advised ad campaign ever?
With the burgeoning Sars epidemic spreading fear among travellers worldwide, the Hong Kong tourist board must be ruing the day it commissioned a series of magazine ads telling readers a visit to the city will "take your breath away".
Shortness of breath is one of the main symptoms of Sars - severe acute respiratory syndrome - a deadly new strain of pneumonia that started in southern China and quickly moved to Hong Kong before spreading around the world.
More than 100 people have already died from Sars and there are at least 3,000 reported cases worldwide - though most of the fatalities and cases are in China and Hong Kong.